{"id":20767,"date":"2023-06-09T21:25:23","date_gmt":"2023-06-09T21:25:23","guid":{"rendered":"https:\/\/this-is-vegan.com\/?p=20767"},"modified":"2024-03-12T03:27:11","modified_gmt":"2024-03-12T03:27:11","slug":"vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition","status":"publish","type":"post","link":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/","title":{"rendered":"Vegan into the new year &#8211; How the &#8220;Veganuary&#8221; moves over 1 million people to vegan nutrition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20767\" class=\"elementor elementor-20767 elementor-2538\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bcc1b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bcc1b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f58ae55\" data-id=\"f58ae55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee08d4 elementor-widget elementor-widget-text-editor\" data-id=\"dee08d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><b>What do Joaquin Phoenix, Paul McCartney, Mayim Bialik, Alicia Silverstone, Anne Menden, Rezo and Rammstein singer Till Lindemann have in common? <br \/><\/b><br \/>They all promote the &#8220;Veganuary&#8221;.\u00a0<\/span><span style=\"color: #000000; font-size: 1rem;\">The goal of the &#8220;Veganuary&#8221; Challenge is for people to learn about vegan nutrition and the positive impact it has on people, animals and the environment by eating vegan for a month. With success: Every 9 seconds a person registers for the Veganuary.<br \/><br \/>According to the latest data, in 2023, 706,965 people worldwide signed Up for a Veganuary, which Increased to 1.8 Million in January 2024.<\/span><\/p><p><span style=\"color: #000000;\">Ria Rehberg, managing director and initiator of the Veganuary answers us in the interview in detail, which effects the action has world-wide, how much CO2 could be saved thanks to the initiative and how many million animals may live on thanks to the Challenge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d0cac5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d0cac5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb5f376\" data-id=\"cb5f376\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54470a2 elementor-widget elementor-widget-text-editor\" data-id=\"54470a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong><span style=\"color: #000000;\">Over 1 million people have participated in &#8220;Veganuary&#8221; worldwide since 2014<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">Record: Over 500,000 registrations in January 2021<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">More than 100 major companies such as Ikea, Aldi, Lidl, Penny, McDonalds, Rossmann, DM, Subway, Lieferando, Dean &amp; David and McDonald&#8217;s have joined the initiative this year<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">Over 1200 new vegan products and menus launched in 2020 for &#8220;Veganuary&#8221;<\/span><\/strong><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d80e8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d80e8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b19ef4\" data-id=\"6b19ef4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f968552 elementor-widget elementor-widget-heading\" data-id=\"f968552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podcast with Ria Rehberg on Veganuary 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2e996d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2e996d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0145494\" data-id=\"0145494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a2d9de elementor-widget elementor-widget-text-editor\" data-id=\"5a2d9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We asked Ria Rehberg about Veganuary 2023 on the\u00a0<a href=\"https:\/\/this-is-vegan.com\/en\/podcast\/\" target=\"_blank\" rel=\"noopener\">Plantbased Podcast\u00a0<\/a><i>(in german)<\/i> and she told us how vegan month went this year.<\/p><p>You can find out more here .<\/p><p>https:\/\/open.spotify.com\/episode\/5m8E3gUpTw1ahQ5ZY1vYHQ?si=64b2982879f94be2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab84906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab84906\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a77b46b\" data-id=\"a77b46b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a72da4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a72da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09b398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a09b398\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5752c67\" data-id=\"5752c67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f291200 elementor-widget elementor-widget-heading\" data-id=\"f291200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What exactly is \"Veganuary\"?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce1a4e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce1a4e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ce2dba\" data-id=\"3ce2dba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3cf899 elementor-widget elementor-widget-text-editor\" data-id=\"a3cf899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\" wfd-id=\"1812\"><strong>Ria:<\/strong> Veganuary is the idea of trying out a vegan diet as a New Year&#8217;s resolution in January &#8211; for the sake of your own health, animals or even the environment. For Veganuary 2021, over half a million people have registered on our website to date and are starting the new year vegan with us. The idea and campaign originally came from the UK, but we have been active in Germany for just under two years.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6a727c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6a727c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eff022\" data-id=\"5eff022\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae1b104 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae1b104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fedba12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fedba12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f3dc7d\" data-id=\"6f3dc7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2173a32 elementor-widget elementor-widget-image\" data-id=\"2173a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/amzn.to\/3vaWNX1\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1135\" height=\"1500\" src=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2023\/06\/cookvegan.jpg\" class=\"attachment-large size-large wp-image-25647\" alt=\"\" srcset=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2023\/06\/cookvegan.jpg 1135w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2023\/06\/cookvegan-800x1057.jpg 800w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2023\/06\/cookvegan-320x423.jpg 320w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2023\/06\/cookvegan-560x740.jpg 560w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Get this vegan cook book here!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-196c160 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"196c160\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e3434d\" data-id=\"1e3434d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b00928e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b00928e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7fd27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b7fd27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1591786\" data-id=\"1591786\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62ef7f elementor-widget elementor-widget-heading\" data-id=\"d62ef7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What impact has the campaign had so far and where are you represented everywhere?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc474f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc474f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c80dfd4\" data-id=\"c80dfd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0582d elementor-widget elementor-widget-text-editor\" data-id=\"7d0582d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Ria:<\/strong> In addition to Germany and the UK, we now have permanent locations in the USA, Chile, Argentina and Brazil. The campaign also runs through partner organizations in South Africa, Switzerland, Italy, Singapore, Sweden, France, India and Australia. By the time we launched this year&#8217;s campaign, one million people had signed up for Veganuary since 2014. We had Harward researcher Helen Harwatt calculate that in just one month of eating a purely plant-based diet with Veganuary, all these participants had already saved 103,840 metric tons of CO2 equivalent &#8211; the equivalent of about 15,000 circumnavigations of the earth by car alone. In addition, about 6.2 million liters of water were saved &#8211; enough to prepare more 17.6 million cups of coffee or tea. Calculations by the Vegan Society also show that Veganuary participants&#8217; vegan months resulted in over 3.4 million fewer animals needed for animal production.<\/span><\/p>\n<p><span style=\"color: #000000;\">In the UK, we have received feedback that Veganuary has now become a bigger event than Christmas for many retailers and Business Insider even writes about it: &#8220;The fact that retailers are focusing so heavily on Veganuary this year with advertising and promotions, as is otherwise only known from the promotion month of November around Black Friday, is not surprising. Because in Germany, meat substitute products made from soy or wheat proteins are booming&#8230;&#8221;. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed51fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed51fa7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24d6693\" data-id=\"24d6693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-136b73b elementor-widget elementor-widget-image\" data-id=\"136b73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1160\" height=\"773\" src=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-1160x773.jpg\" class=\"attachment-large size-large wp-image-9228\" alt=\"\" srcset=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-1160x773.jpg 1160w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-800x533.jpg 800w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-320x213.jpg 320w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-560x373.jpg 560w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-80x53.jpg 80w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-640x427.jpg 640w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-1120x746.jpg 1120w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food-160x107.jpg 160w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-table-food.jpg 1280w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2897c33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2897c33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4bbc52\" data-id=\"c4bbc52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77304f3 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"77304f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"In the UK, we've received feedback that Veganuary has now become a bigger event than Christmas for many retailers.\"\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ria Rehberg (Veganuary)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%22In+the+UK%2C+we%27ve+received+feedback+that+Veganuary+has+now+become+a+bigger+event+than+Christmas+for+many+retailers.%22%0A+%E2%80%94+Ria+Rehberg+%28Veganuary%29&amp;url=https%3A%2F%2Fthis-is-vegan.com%2Fen%2F%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F20767\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af45b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af45b83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d717f4\" data-id=\"7d717f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea5939 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ea5939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c53f394 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c53f394\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e55b3a\" data-id=\"0e55b3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34c41df elementor-widget elementor-widget-heading\" data-id=\"34c41df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can I participate in \"Veganuary 2021\"?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72cc035 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72cc035\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3136f91\" data-id=\"3136f91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00af928 elementor-widget elementor-widget-text-editor\" data-id=\"00af928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Ria:<\/strong> Even now, every 9 seconds another person registers for the vegan action month on our website <a href=\"http:\/\/Veganuary.com\/de\" target=\"_blank\" rel=\"noopener\">Veganuary.com\/en<\/a> . For all those who still want to take part in the challenge, it&#8217;s not too late: You can start your vegan month at any time and then receive daily support from us completely free of charge by e-mail: There are recipe ideas, assistance, film tips, information on covering nutrient needs and much more.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0cd82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd0cd82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a89b07d\" data-id=\"a89b07d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0126e53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0126e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1757422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1757422\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0fec1\" data-id=\"1e0fec1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-671430d elementor-widget elementor-widget-heading\" data-id=\"671430d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What opportunities does a company have to participate in \"Veganuary\"?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc2d45f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc2d45f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27d2c3e\" data-id=\"27d2c3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a22a1a elementor-widget elementor-widget-text-editor\" data-id=\"4a22a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Ria:<\/strong> Every year, numerous companies take part in Veganuary &#8211; in Germany, there are already over 150 this year. Numerous enterprises participate in the purely vegetable action month with offers and actions approximately around the vegane nutrition and way of life, among them the Discounter Aldi, Lidl and Penny, drugstore chains Rossmann and Dm as well as Lieferando and the restaurant chains Subway, McDonald&#8217;s and Domino&#8217;s. Brands such as Magnum, Frosta, Knorr and Wagner are also planning extensive activities and product innovations for the vegan month of action. Other companies participate by joining the Veganuary Challenge themselves as an office community and eating vegan throughout January.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bfba5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bfba5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c0774b\" data-id=\"4c0774b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96c67cb elementor-widget elementor-widget-image\" data-id=\"96c67cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1160\" height=\"774\" src=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-1160x774.jpg\" class=\"attachment-large size-large wp-image-9226\" alt=\"\" srcset=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-1160x774.jpg 1160w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-800x534.jpg 800w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-320x214.jpg 320w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-560x374.jpg 560w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-80x53.jpg 80w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-640x427.jpg 640w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-1120x747.jpg 1120w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen-160x107.jpg 160w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-kochen.jpg 1280w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f536fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f536fa3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f3f058\" data-id=\"8f3f058\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-076ddaf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"076ddaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a3ed71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a3ed71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a47ab5e\" data-id=\"a47ab5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b187 elementor-widget elementor-widget-heading\" data-id=\"170b187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the reactions like when you approach companies with the campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4486c59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4486c59\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f408816\" data-id=\"f408816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fefd0e9 elementor-widget elementor-widget-text-editor\" data-id=\"fefd0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Ria:<\/strong> The reactions are actually mixed when my colleague Christopher Hollmann or I approach companies. The fact that so many well-known companies are already participating in the campaign in its second year and supporting us in making veganism more suitable for the masses shows, however, that we are not the only ones who are convinced that the future is predominantly plant-based. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89a82d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89a82d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c78714d\" data-id=\"c78714d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ee2044 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee2044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea145fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea145fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c974b0\" data-id=\"2c974b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-063af78 elementor-widget elementor-widget-heading\" data-id=\"063af78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do you answer to the people who criticize the action because of the partnerships with McDonalds and Co?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632e389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632e389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53b8b8\" data-id=\"a53b8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def04a3 elementor-widget elementor-widget-text-editor\" data-id=\"def04a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Ria:<\/strong> I know not everyone thinks our way makes sense and is right to bring companies like McDonalds, Subway or Dominos on board to expand their vegan offerings or build advertising campaigns for their vegan products around the Veganuary. I, on the other hand, am convinced that we can only achieve the change that is so urgently needed if we create a movement that is suitable for the masses and appeals to all people, including &#8211; and especially &#8211; those who shop at McDonalds.<\/span><\/p>\n<p><span style=\"color: #000000;\">When I joined Veganuary two years ago and considered with the organization&#8217;s founders how we could strategically align ourselves and where we could have the greatest impact, it very soon became clear that if we wanted to get closer to our vision of a vegan world, we needed to work with business and commerce. Because &#8220;vegan&#8221; will arrive and remain only in the center of the society, if vegan food and products are everywhere easily available, tasty and qualitatively high-quality.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2c9235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2c9235\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86530b1\" data-id=\"86530b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-134f36e elementor-blockquote--skin-quotation elementor-blockquote--button-view-icon elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"134f36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Vegan will only arrive and remain in the middle of society if vegan foods and products are readily available, delicious and of high quality everywhere.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ria Rehberg (Veganuary)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%22Vegan+will+only+arrive+and+remain+in+the+middle+of+society+if+vegan+foods+and+products+are+readily+available%2C+delicious+and+of+high+quality+everywhere.%22+%E2%80%94+Ria+Rehberg+%28Veganuary%29&amp;url=https%3A%2F%2Fthis-is-vegan.com%2Fen%2F%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F20767\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dcf615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dcf615\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3f29b\" data-id=\"df3f29b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b80ef7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b80ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-459cf7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459cf7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a815c2\" data-id=\"3a815c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98a314 elementor-widget elementor-widget-image\" data-id=\"a98a314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1065\" src=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021.jpg\" class=\"attachment-large size-large wp-image-9224\" alt=\"\" srcset=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021.jpg 930w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-800x916.jpg 800w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-320x366.jpg 320w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-560x641.jpg 560w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-80x92.jpg 80w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-70x80.jpg 70w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-640x733.jpg 640w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-160x183.jpg 160w, https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/Ria-Rehberg-Veganuary-2021-140x160.jpg 140w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32f9289\" data-id=\"32f9289\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b5defb elementor-widget elementor-widget-heading\" data-id=\"6b5defb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Ria Rehberg<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2408552 elementor-widget elementor-widget-text-editor\" data-id=\"2408552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">After studying in Madrid, Ria decided that she wanted to dedicate her life to animal rights.<br \/><\/span><br \/><span style=\"color: #000000;\">Since 2011, she has been working intensively for animal rights and started as co-founder of the German offshoot of Animal Equality in early 2012.<br \/><\/span><br \/><span style=\"color: #000000;\">As of April 2019, she has taken over the management of the &#8220;Veganuary&#8221;.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd6d472 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd6d472\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8a5d48\" data-id=\"f8a5d48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b52eed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b52eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-146e9f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"146e9f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e807dcc\" data-id=\"e807dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b15ca49 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b15ca49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/veganuary.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register now for the Veganuary!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f588cca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f588cca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1731038\" data-id=\"1731038\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bce36f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9bce36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b145f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b145f41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-823fcc5\" data-id=\"823fcc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e38c2 elementor-widget elementor-widget-heading\" data-id=\"24e38c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veganuary Videos &amp; Commercials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16957f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16957f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c8fffa\" data-id=\"9c8fffa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d52bdeb elementor-widget elementor-widget-video\" data-id=\"d52bdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ILggb4HTO0M&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-735124e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"735124e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0119ca8\" data-id=\"0119ca8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1253ac elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"f1253ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Yannick\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tYannick\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tHallo, ich bin Yannick. Ich komme aus dem Schwarzwald und habe This Is Vegan 2019 gegr\u00fcndet. Mittlerweile reise ich um die Welt und lebe derzeit in Bali, Indonesien. Dort treibe ich Tierschutzprojekte voran.\r\n\r\nSeit meinem 6. Lebensjahr bin ich Vegetarier und seit gut 16 Jahren lebe ich vegan. Mir war es schon immer wichtig, Menschen zu inspirieren, wie einfach und lecker vegane Ern\u00e4hrung sein kann. Positiv vorleben ist mein Ansatz.\r\n\r\nIch habe dieses Online-Magazin und den Vegan-Podcast \u201ePlantbased\u201c ins Leben gerufen, um so viele Menschen wie m\u00f6glich zu inspirieren, sich f\u00fcr Tier- &amp; Umweltschutz einzusetzen und vegan zu leben.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">What do Joaquin Phoenix, Paul McCartney, Mayim Bialik, Alicia Silverstone, Anne Menden, Rezo and Rammstein singer Till Lindemann have in common? They all promote the &#8220;Veganuary&#8221;.\u00a0The goal of the &#8220;Veganuary&#8221;&#8230;<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":9227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[25],"tags":[4061,3999,4060],"class_list":{"0":"post-20767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vegan_people","8":"tag-ria-rehberg-en","9":"tag-veganuary-en","10":"tag-veganuary-2021-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How the &quot;Veganuary&quot; moves people to vegan diet<\/title>\n<meta name=\"description\" content=\"The Veganuary Challenge is about living vegan for a month. In an interview, CEO Ria Rehberg talks to us about it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vegan into the new year - Interview with &quot;Veganuary&quot; CEO Ria Rehberg\" \/>\n<meta property=\"og:description\" content=\"What do Joaquin Phoenix, Paul McCartney, Mayim Bialik, Alicia Silverstone, Anne Menden, Rezo and Rammstein singer Till Lindemann have in common? They all promote the &quot;Veganuary&quot;. The goal of the &quot;Veganuary&quot; Challenge is for people to learn about vegan nutrition and the positive impact it has on people, animals and the environment by eating vegan for a month. With success: Every 9 seconds, one person registers for the Veganuary. Over 500,000 consumers are already participating in January 2021, and you can still sign up too. Ria Rehberg, managing director and initiator of the Veganuary answers us in the interview in detail, which effects the action has world-wide, how much CO2 could be saved thanks to the initiative and how many million animals may live on thanks to the Challenge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/\" \/>\n<meta property=\"og:site_name\" content=\"This is vegan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thisisvegan\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-09T21:25:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T03:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-rezept.jpg\" \/>\n<meta name=\"author\" content=\"Yannick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Vegan into the new year - Interview with &quot;Veganuary&quot; CEO Ria Rehberg\" \/>\n<meta name=\"twitter:description\" content=\"What do Joaquin Phoenix, Paul McCartney, Mayim Bialik, Alicia Silverstone, Anne Menden, Rezo and Rammstein singer Till Lindemann have in common? They all promote the &quot;Veganuary&quot;. The goal of the &quot;Veganuary&quot; Challenge is for people to learn about vegan nutrition and the positive impact it has on people, animals and the environment by eating vegan for a month. With success: Every 9 seconds a person registers for the Veganuary. Over 500,000 consumers are already participating in January 2021, and you can still sign up too. Ria Rehberg, managing director and initiator of the Veganuary answers us in the interview in detail, which effects the action has world-wide, how much CO2 could be saved thanks to the initiative and how many million animals may live on thanks to the Challenge.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yannick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/\"},\"author\":{\"name\":\"Yannick\",\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/#\\\/schema\\\/person\\\/7e67d44aaffc027dcbfd51485bde4cf4\"},\"headline\":\"Vegan into the new year &#8211; How the &#8220;Veganuary&#8221; moves over 1 million people to vegan nutrition\",\"datePublished\":\"2023-06-09T21:25:23+00:00\",\"dateModified\":\"2024-03-12T03:27:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/\"},\"wordCount\":1135,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/this-is-vegan.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/veganuary_this-is-vegan-rezept.jpg\",\"keywords\":[\"Ria Rehberg\",\"Veganuary\",\"Veganuary 2021\"],\"articleSection\":[\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/\",\"url\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/\",\"name\":\"How the \\\"Veganuary\\\" moves people to vegan diet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/this-is-vegan.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/veganuary_this-is-vegan-rezept.jpg\",\"datePublished\":\"2023-06-09T21:25:23+00:00\",\"dateModified\":\"2024-03-12T03:27:11+00:00\",\"description\":\"The Veganuary Challenge is about living vegan for a month. 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Neben Rezepten, News und Interviews, gibt es hier den Plantbased Podcast mit Inspiration rund um Tierschutz, vegane Ern\u00e4hrung und Umweltschutz zu finden.\",\"email\":\"info@this-is-vegan.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"diversityStaffingReport\":\"https:\\\/\\\/this-is-vegan.com\\\/team\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/#\\\/schema\\\/person\\\/7e67d44aaffc027dcbfd51485bde4cf4\",\"name\":\"Yannick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=96&d=mm&r=g\",\"caption\":\"Yannick\"},\"description\":\"Hallo, ich bin Yannick. Ich komme aus dem Schwarzwald und habe This Is Vegan 2019 gegr\u00fcndet. Mittlerweile reise ich um die Welt und lebe derzeit in Bali, Indonesien. Dort treibe ich Tierschutzprojekte voran. Seit meinem 6. Lebensjahr bin ich Vegetarier und seit gut 16 Jahren lebe ich vegan. Mir war es schon immer wichtig, Menschen zu inspirieren, wie einfach und lecker vegane Ern\u00e4hrung sein kann. Positiv vorleben ist mein Ansatz. 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Ria Rehberg, managing director and initiator of the Veganuary answers us in the interview in detail, which effects the action has world-wide, how much CO2 could be saved thanks to the initiative and how many million animals may live on thanks to the Challenge.","og_url":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/","og_site_name":"This is vegan","article_publisher":"https:\/\/www.facebook.com\/thisisvegan","article_published_time":"2023-06-09T21:25:23+00:00","article_modified_time":"2024-03-12T03:27:11+00:00","og_image":[{"url":"http:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-rezept.jpg","type":"","width":"","height":""}],"author":"Yannick","twitter_card":"summary_large_image","twitter_title":"Vegan into the new year - Interview with \"Veganuary\" CEO Ria Rehberg","twitter_description":"What do Joaquin Phoenix, Paul McCartney, Mayim Bialik, Alicia Silverstone, Anne Menden, Rezo and Rammstein singer Till Lindemann have in common? They all promote the \"Veganuary\". The goal of the \"Veganuary\" Challenge is for people to learn about vegan nutrition and the positive impact it has on people, animals and the environment by eating vegan for a month. With success: Every 9 seconds a person registers for the Veganuary. Over 500,000 consumers are already participating in January 2021, and you can still sign up too. Ria Rehberg, managing director and initiator of the Veganuary answers us in the interview in detail, which effects the action has world-wide, how much CO2 could be saved thanks to the initiative and how many million animals may live on thanks to the Challenge.","twitter_misc":{"Written by":"Yannick","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/#article","isPartOf":{"@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/"},"author":{"name":"Yannick","@id":"https:\/\/this-is-vegan.com\/en\/#\/schema\/person\/7e67d44aaffc027dcbfd51485bde4cf4"},"headline":"Vegan into the new year &#8211; How the &#8220;Veganuary&#8221; moves over 1 million people to vegan nutrition","datePublished":"2023-06-09T21:25:23+00:00","dateModified":"2024-03-12T03:27:11+00:00","mainEntityOfPage":{"@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/"},"wordCount":1135,"commentCount":0,"publisher":{"@id":"https:\/\/this-is-vegan.com\/en\/#organization"},"image":{"@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/#primaryimage"},"thumbnailUrl":"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-rezept.jpg","keywords":["Ria Rehberg","Veganuary","Veganuary 2021"],"articleSection":["People"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/","url":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/","name":"How the \"Veganuary\" moves people to vegan diet","isPartOf":{"@id":"https:\/\/this-is-vegan.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/#primaryimage"},"image":{"@id":"https:\/\/this-is-vegan.com\/en\/vegan-into-the-new-year-how-the-veganuary-moves-over-1-million-people-to-vegan-nutrition\/#primaryimage"},"thumbnailUrl":"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2021\/01\/veganuary_this-is-vegan-rezept.jpg","datePublished":"2023-06-09T21:25:23+00:00","dateModified":"2024-03-12T03:27:11+00:00","description":"The Veganuary Challenge is about living vegan for a month. 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Neben Rezepten, News und Interviews, gibt es hier den Plantbased Podcast mit Inspiration rund um Tierschutz, vegane Ern\u00e4hrung und Umweltschutz zu finden.","email":"info@this-is-vegan.com","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"diversityStaffingReport":"https:\/\/this-is-vegan.com\/team\/"},{"@type":"Person","@id":"https:\/\/this-is-vegan.com\/en\/#\/schema\/person\/7e67d44aaffc027dcbfd51485bde4cf4","name":"Yannick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/becac31404c4aa62c6360770b0cf02cae842eef8c20e43326303f066d33854ed?s=96&d=mm&r=g","caption":"Yannick"},"description":"Hallo, ich bin Yannick. Ich komme aus dem Schwarzwald und habe This Is Vegan 2019 gegr\u00fcndet. Mittlerweile reise ich um die Welt und lebe derzeit in Bali, Indonesien. Dort treibe ich Tierschutzprojekte voran. Seit meinem 6. Lebensjahr bin ich Vegetarier und seit gut 16 Jahren lebe ich vegan. Mir war es schon immer wichtig, Menschen zu inspirieren, wie einfach und lecker vegane Ern\u00e4hrung sein kann. Positiv vorleben ist mein Ansatz. Ich habe dieses Online-Magazin und den Vegan-Podcast \u201ePlantbased\u201c ins Leben gerufen, um so viele Menschen wie m\u00f6glich zu inspirieren, sich f\u00fcr Tier- &amp; Umweltschutz einzusetzen und vegan zu leben.","sameAs":["https:\/\/www.this-is-vegan.com","https:\/\/www.instagram.com\/yannick.haldenwanger\/","https:\/\/www.linkedin.com\/in\/yannickhaldenwanger\/","https:\/\/www.pinterest.de\/thisisvegan_magazin\/","https:\/\/www.youtube.com\/@thisisvegan"],"knowsAbout":["vegane Ern\u00e4hrung","holistische Gesundheit","Ern\u00e4hrung","vegane Rezepte","Kampfsport","Kraftsport","Proteine"],"knowsLanguage":["deutsch","englisch","franz\u00f6sisch"],"jobTitle":"Gr\u00fcnder","url":"https:\/\/this-is-vegan.com\/en\/author\/yannick\/"}]}},"_links":{"self":[{"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/posts\/20767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/comments?post=20767"}],"version-history":[{"count":0,"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/posts\/20767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/media\/9227"}],"wp:attachment":[{"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/media?parent=20767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/categories?post=20767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/this-is-vegan.com\/en\/wp-json\/wp\/v2\/tags?post=20767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}