{"id":40537,"date":"2026-07-08T02:09:24","date_gmt":"2026-07-08T02:09:24","guid":{"rendered":"https:\/\/this-is-vegan.com\/?p=40537"},"modified":"2026-07-08T04:33:30","modified_gmt":"2026-07-08T04:33:30","slug":"is-rooney-mara-vegan","status":"publish","type":"post","link":"https:\/\/this-is-vegan.com\/en\/is-rooney-mara-vegan\/","title":{"rendered":"Is Rooney Mara Vegan? Yes, and She Went Undercover to Prove It"},"content":{"rendered":"<p>Celebrity veganism usually happens in captions and cookbooks. Rooney Mara&rsquo;s version involved hidden cameras inside British factory farms.<\/p>\n<p>In December 2019 she traveled to the UK with the organization Animal Equality, walked undercover into pig and chicken farms, and narrated what she saw in the short film <a href=\"https:\/\/animalequality.org\/campaign\/end-factory-farming\/with-my-own-eyes\/\">With My Own Eyes<\/a>. Not a voiceover recorded in a Los Angeles studio. Her, physically there, in the sheds. There might be no lower-key A-lister than Mara, and no celebrity vegan who has gone further to see the thing for herself.<\/p>\n<style>.tiv-verdict{border-left:6px solid #29a579;background:#f8decd;padding:18px 22px;margin:28px 0;border-radius:0 14px 14px 0;color:#0a4a4a}.tiv-verdict .tiv-badge{display:inline-block;background:#106050;color:#fff;padding:4px 14px;border-radius:999px;font-size:14px;font-weight:700;letter-spacing:.4px;margin-bottom:8px}.tiv-verdict p{margin:8px 0 0}.tiv-check{font-size:13px;color:#0a6b6c;margin-top:10px}details.tiv-tl{border:1px solid #e5ded4;border-radius:10px;margin:10px 0;background:#fff}details.tiv-tl summary{cursor:pointer;padding:13px 16px;font-weight:600;color:#0a4a4a}details.tiv-tl[open] summary{border-bottom:1px solid #f0ebe2}details.tiv-tl .tiv-tlb{padding:12px 16px;color:#0a4a4a}.tivq{border:2px solid #29a579;border-radius:14px;padding:22px;margin:30px 0;background:#fff}.tivq .tivq-q{margin:16px 0;padding:14px;background:#f6f3ec;border-radius:10px}.tivq .tivq-q p{font-weight:600;margin:0 0 10px}.tivq button{display:block;width:100%;text-align:left;margin:6px 0;padding:11px 14px;border:1px solid #d9d2c5;border-radius:8px;background:#fff;cursor:pointer;font-size:16px;color:#0a4a4a}.tivq button.tiv-ok{background:#29a579;color:#fff;border-color:#29a579}.tivq button.tiv-no{background:#fbe9e4;border-color:#e59875}.tivq .tivq-res{display:none;font-weight:700;margin-top:14px;font-size:18px;color:#106050}<\/style>\n<div class=\"tiv-verdict\"><span class=\"tiv-badge\">QUICK ANSWER<\/span><\/p>\n<p><strong>Yes, Rooney Mara is vegan,<\/strong> since around 2011. She runs the vegan fashion label Hiraeth, went undercover in factory farms for a 2019 film, and shares a vegan household with Joaquin Phoenix. No source has ever reported her quitting.<\/p>\n<p class=\"tiv-check\">Last fact-checked: July 7, 2026<\/p>\n<\/div>\n<h2>The YouTube rabbit hole<\/h2>\n<p>Mara had been vegetarian on and off since she was nine. The final push came around 2011, and she described it with unusual honesty <a href=\"https:\/\/coveteur.com\/rooney-mara-vegan-clothing-accessory-line-hiraeth\">to Coveteur<\/a>: &ldquo;someone sent me this horrible undercover video of a pig, which led me to another horrible video and another horrible video. I went down the YouTube rabbit hole.&rdquo;<\/p>\n<p>Most people climb out of that rabbit hole and change their lunch. Mara changed her industry. In February 2018 she launched <a href=\"https:\/\/vegnews.com\/rooney-mara-launches-luxury-vegan-fashion-line\">Hiraeth Collective<\/a>, a luxury fashion label with a hard rule: no leather, no wool, no silk, nothing animal-derived, all made in LA. The name is a Welsh word for a longing for a home that may never have existed, which is the most Rooney Mara brand name conceivable.<\/p>\n<h2>The vegan timeline, tap to expand<\/h2>\n<details class=\"tiv-tl\">\n<summary>Around 1994: vegetarian at 9<\/summary>\n<div class=\"tiv-tlb\">On and off through her childhood and twenties, the foundation gets laid early.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>Around 2011: the rabbit hole<\/summary>\n<div class=\"tiv-tlb\">One undercover pig video leads to the next. She goes fully vegan and stays.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>February 2018: Hiraeth launches<\/summary>\n<div class=\"tiv-tlb\">Her luxury vegan fashion label bans every animal-derived material. Stranger Things' Sadie Sink, also vegan, models the line.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>December 2019: undercover in the sheds<\/summary>\n<div class=\"tiv-tlb\">She enters UK pig and chicken farms with Animal Equality and narrates With My Own Eyes.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>2021: The End of Medicine<\/summary>\n<div class=\"tiv-tlb\">She executive-produces the health documentary with Joaquin Phoenix, from the team behind Cowspiracy.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>2020s: the vegan household<\/summary>\n<div class=\"tiv-tlb\">Two kids with Phoenix, raised in a fully vegan home. At TED's climate summit she calls being vegan &#8220;a privileged choice that we get to make every day, multiple times a day, that we know will make a huge impact.&#8221;<\/div>\n<\/details>\n<h2>The power couple math<\/h2>\n<p>Her partner Joaquin Phoenix has been vegan since 1977, <a href=\"https:\/\/this-is-vegan.com\/en\/is-joaquin-phoenix-vegan\/\">the full 49-year story is here<\/a>. Between them, the household carries over 60 years of veganism, an Oscar speech about dairy cows, a rescued cow named Liberty, an undercover film and a fashion label. Their son River&rsquo;s first birthday cake was presumably the most scrutinized vegan bake in Hollywood history.<\/p>\n<p>Health played its part for her too, <a href=\"https:\/\/www.peacefuldumpling.com\/rooney-mara-vegan-wellness\">as she told Peaceful Dumpling<\/a>: &ldquo;I&rsquo;ve always had a pretty sensitive stomach, but when I cut animal products out of my diet, I felt so much better.&rdquo;<\/p>\n<h2>Fact or fiction?<\/h2>\n<details class=\"tiv-tl\">\n<summary>Her fashion label allows silk but not leather. Fact or fiction?<\/summary>\n<div class=\"tiv-tlb\"><strong>Fiction.<\/strong> Hiraeth bans all animal-derived materials: no leather, no wool, no silk. Zero exceptions.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>She physically went into factory farms for a film. Fact or fiction?<\/summary>\n<div class=\"tiv-tlb\"><strong>Fact.<\/strong> UK pig and chicken farms, December 2019, with Animal Equality, for With My Own Eyes.<\/div>\n<\/details>\n<details class=\"tiv-tl\">\n<summary>A documentary on Netflix made her go vegan. Fact or fiction?<\/summary>\n<div class=\"tiv-tlb\"><strong>Fiction.<\/strong> It was an undercover pig video and the YouTube rabbit hole that followed, around 2011.<\/div>\n<\/details>\n<h2>Quiz: how well do you know vegan Rooney?<\/h2>\n<div class=\"tivq\">\n<h3>Five questions, no cheating<\/h3>\n<div class=\"tivq-q\">\n<p>1. What does &#8220;Hiraeth&#8221;, her brand name, mean?<\/p>\n<p><button>Welsh for &#8220;kindness&#8221;<\/button><button data-ok>Welsh for a longing for a home that may never have existed<\/button><button>An old word for &#8220;harvest&#8221;<\/button><\/div>\n<div class=\"tivq-q\">\n<p>2. What pushed her from vegetarian to vegan around 2011?<\/p>\n<p><button data-ok>An undercover pig video and the rabbit hole after it<\/button><button>A doctor's advice<\/button><button>Meeting Joaquin Phoenix<\/button><\/div>\n<div class=\"tivq-q\">\n<p>3. How old was she when she first went vegetarian?<\/p>\n<p><button data-ok>9<\/button><button>16<\/button><button>25<\/button><\/div>\n<div class=\"tivq-q\">\n<p>4. What did she do for With My Own Eyes in 2019?<\/p>\n<p><button>Composed the score<\/button><button data-ok>Went undercover into factory farms and narrated it<\/button><button>Funded the marketing<\/button><\/div>\n<div class=\"tivq-q\">\n<p>5. Which documentary did she executive-produce with Phoenix?<\/p>\n<p><button>Seaspiracy<\/button><button>Gunda<\/button><button data-ok>The End of Medicine<\/button><\/div>\n<div class=\"tivq-res\"><\/div>\n<\/div>\n<p><script>document.addEventListener(\"click\",function(e){var b=e.target.closest(\".tivq button\");if(!b||b.disabled)return;var q=b.closest(\".tivq-q\"),z=b.closest(\".tivq\"),ok=b.hasAttribute(\"data-ok\");q.querySelectorAll(\"button\").forEach(function(x){x.disabled=!0;if(x.hasAttribute(\"data-ok\"))x.classList.add(\"tiv-ok\")});if(!ok)b.classList.add(\"tiv-no\");z.dataset.d=(+z.dataset.d||0)+1;z.dataset.s=(+z.dataset.s||0)+(ok?1:0);if(+z.dataset.d===z.querySelectorAll(\".tivq-q\").length){var r=z.querySelector(\".tivq-res\");r.style.display=\"block\";r.textContent=\"Your score: \"+z.dataset.s+\" of \"+z.dataset.d+\". \"+(+z.dataset.s>=4?\"Superfan status confirmed.\":+z.dataset.s>=2?\"Solid. The timeline above will fill the gaps.\":\"Rough. Scroll back up and try again.\")}});<\/script><\/p>\n<h2>Is Rooney Mara still vegan in 2026?<\/h2>\n<p>Yes, by every available signal. She doesn&rsquo;t do frequent interviews, so there&rsquo;s no fresh 2026 soundbite, but the structural evidence is overwhelming: an active vegan fashion label, an undercover activism record, a fully vegan household with two kids, and current vegan celebrity roundups that still list her without a footnote. People who build their career, wardrobe and family around a conviction rarely misplace it.<\/p>\n<p><strong>More vegan celebrity checks:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/this-is-vegan.com\/en\/is-joaquin-phoenix-vegan\/\">Is Joaquin Phoenix vegan?<\/a> The other half, 49 years deep<\/li>\n<li><a href=\"https:\/\/this-is-vegan.com\/en\/is-natalie-portman-vegan\/\">Is Natalie Portman vegan?<\/a> Vegan fashion pioneer number two<\/li>\n<li><a href=\"https:\/\/this-is-vegan.com\/en\/is-alicia-silverstone-vegan\/\">Is Alicia Silverstone vegan?<\/a> The 1998 original<\/li>\n<\/ul>\n<p><em>Photo: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Rooney_Mara_(10231720913).jpg\">aphrodite-in-nyc<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0<\/a>, via Wikimedia Commons<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Rooney Mara didn&#8217;t just go vegan. She built a vegan fashion label and walked into factory farms with hidden cameras. The quieter, sharper half of Hollywood&#8217;s vegan power couple.<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/this-is-vegan.com\/en\/is-rooney-mara-vegan\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":40631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_bctitle":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"Is Rooney Mara Vegan? She Went Undercover for It","_yoast_wpseo_opengraph-description":"A YouTube rabbit hole made her vegan. Then came a vegan fashion label and hidden cameras in factory farms. The full Rooney Mara check.","_yoast_wpseo_opengraph-image":"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2026\/07\/banner-rooney.jpg","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2026\/07\/banner-rooney.jpg","_yoast_wpseo_twitter-image-id":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_outro_podcast_url":"","_yoast_wpseo_primary_category":null,"footnotes":""},"categories":[2908],"tags":[],"ernaehrungsform":[],"schwierigkeit":[],"schaerfe":[],"class_list":["post-40537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-people_en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is Rooney Mara Vegan? 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