{"id":47235,"date":"2026-10-27T06:40:32","date_gmt":"2026-10-27T06:40:32","guid":{"rendered":"https:\/\/this-is-vegan.com\/?p=47235"},"modified":"2026-10-27T06:40:37","modified_gmt":"2026-10-27T06:40:37","slug":"veganuary-survey-six-months-later","status":"publish","type":"post","link":"https:\/\/this-is-vegan.com\/en\/veganuary-survey-six-months-later\/","title":{"rendered":"Veganuary survey: 35 percent still vegan six months later"},"content":{"rendered":"<p><strong>What\u2019s left of a vegan January once January is over? Veganuary asked 2026 participants half a year later. Of those who weren\u2019t vegan before, 35 percent still eat fully vegan. Overall, 82 percent have at least halved their consumption of animal products. The numbers are impressive, but they need to be read correctly.<\/strong><\/p>\n<div class=\"tiv-quick-answer\" style=\"background:#f2f9f6;border-left:4px solid #29a579;padding:22px 26px;margin:30px 0;border-radius:8px;\">\n<p style=\"margin:0 0 10px;font-weight:700;color:#0a4a4a;font-size:1.05em;\">In short<\/p>\n<ul style=\"margin:0;padding-left:20px;line-height:1.8;\">\n<li><strong>Still vegan:<\/strong> 35% of respondents who weren\u2019t vegan before<\/li>\n<li><strong>Big reductions:<\/strong> 33% eat over 75% fewer animal products, 14% between 50 and 75% fewer<\/li>\n<li><strong>Open to more:<\/strong> 92% of those who didn\u2019t stay vegan say they\u2019re likely to try again<\/li>\n<li><strong>The survey:<\/strong> 1,730 responses from 343,459 newsletter users contacted, or 0.5%<\/li>\n<li><strong>The context:<\/strong> not a representative study, more a snapshot of the most engaged<\/li>\n<\/ul>\n<\/div>\n<h2 class=\"wp-block-heading\" style=\"color:#0a4a4a\">What the survey shows<span style=\"color:#29a579\">.<\/span><\/h2>\n<p>Veganuary supports people who want to try vegan in January, including with a 31-day email series. Six months after the campaign month, the organisation asked recipients of that series to take part in a survey. It published the results ahead of World Vegan Day on 1 November in a <a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-26_Teilnehmenden-Umfrage_6-Monate-spaeter.pdf\" target=\"_blank\" rel=\"noopener\">report<\/a> (in German).<\/p>\n<p>Participants were asked how their consumption of animal products has changed since January. This question only went to people who weren\u2019t vegan before Veganuary:<\/p>\n<ul>\n<li>35% have cut out animal products completely<\/li>\n<li>33% have reduced them by more than 75%<\/li>\n<li>14% by 50 to 75%<\/li>\n<li>10% by 25 to 50%<\/li>\n<li>4% by less than 25%<\/li>\n<li>4% have made no change<\/li>\n<\/ul>\n<p>Even those who didn\u2019t stay vegan haven\u2019t turned their backs on it. 92% of this group say they are likely to try vegan again, and 91% would do Veganuary for 31 days again. According to respondents, the campaign helped most with cooking: 61% found more inspiration, and 50% discovered new foods and dishes.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin:28px 0\"><img data-pin-url=\"https:\/\/this-is-vegan.com\/en\/veganuary-survey-six-months-later\/\" data-pin-description=\"Infographic: Veganuary 2026 six months later, 35 percent fully vegan, 33 percent reduced by over 75 percent, 14 percent reduced by 50 to 75 percent | Veganuary survey: 35 percent still vegan six months later\" decoding=\"async\" src=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2026\/10\/infografik-veganuary-6-monate-en.jpg\" alt=\"Infographic: Veganuary 2026 six months later, 35 percent fully vegan, 33 percent reduced by over 75 percent, 14 percent reduced by 50 to 75 percent\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px\"\/><figcaption style=\"font-size:.85em;color:#555;margin-top:8px\">How participants changed their consumption of animal products. Graphic: This Is Vegan<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" style=\"color:#0a4a4a\">How solid the numbers are<span style=\"color:#29a579\">.<\/span><\/h2>\n<p>The survey went to 343,459 people, and 1,730 responded. That is a response rate of 0.5%. Anyone who still opens and completes a Veganuary survey six months later very likely still feels connected to the topic. People who went back to their usual food in February are less likely to have answered. So the 35% applies to the respondents, not to everyone who took part in Veganuary.<\/p>\n<p>The report also doesn\u2019t say whether only participants from Germany or from all campaign countries were surveyed. All answers are self-reported. That doesn\u2019t make the survey worthless. It shows that a large share of engaged participants make lasting changes. What it can\u2019t answer is how many of the more than 30 million people who, according to Veganuary, ate plant-based in January 2026 have stuck with it.<\/p>\n<p>Veganuary also asked about changes in health. Many who stayed vegan said they felt better overall. Because these are subjective assessments without medical measurement, we don\u2019t report the figures in detail here.<\/p>\n<h2 class=\"wp-block-heading\" style=\"color:#0a4a4a\">Vegan doesn\u2019t stay private<span style=\"color:#29a579\">.<\/span><\/h2>\n<p>One result shows how the idea spreads. 42% of those who stayed vegan say they have become more active in advocating for veganism. 44% believe they have inspired at least one other person to try vegan. \u201cMany people try Veganuary for the animals or the climate and then realise that the change also does them good personally,\u201d says Mirjam Schmitt, spokesperson for Veganuary Germany.<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin:28px 0\"><img data-pin-url=\"https:\/\/this-is-vegan.com\/en\/veganuary-survey-six-months-later\/\" data-pin-description=\"A bowl with tofu, chickpeas and sesame seen from above | Veganuary survey: 35 percent still vegan six months later\" decoding=\"async\" src=\"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2026\/10\/vegane-bowl-tofu-kichererbsen.jpg\" alt=\"A bowl with tofu, chickpeas and sesame seen from above\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px\"\/><figcaption style=\"font-size:.85em;color:#555;margin-top:8px\">Discovering new dishes: according to the survey, Veganuary helped most with cooking. Photo: Alesia Kozik \/ Pexels<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" style=\"color:#0a4a4a\">An animal ethics perspective<span style=\"color:#29a579\">.<\/span><\/h2>\n<p>For animals, what counts is how many animal products are actually bought, whatever label people give themselves. And here the survey is encouraging. Cutting consumption by three quarters means far fewer animals are kept, transported and slaughtered. A month of trying lowers the barrier, and many stick with it at least partly afterwards.<\/p>\n<p>At the same time, the low response rate shows how important it is not to leave people alone after January. Without daily recipes and support in February, it\u2019s easier to slip back into old habits. Recipes, good products in the supermarket and people who join in matter more for success than willpower.<\/p>\n<h2 class=\"wp-block-heading\" style=\"color:#0a4a4a\">What you can do<span style=\"color:#29a579\">.<\/span><\/h2>\n<ul>\n<li><strong>Don\u2019t wait for January.<\/strong> The <a href=\"https:\/\/veganuary.com\/\" target=\"_blank\" rel=\"noopener\">Veganuary<\/a> email series is free all year round, for example starting on <a href=\"https:\/\/this-is-vegan.com\/en\/world-vegan-day\/\">World Vegan Day on 1 November<\/a>.<\/li>\n<li><strong>Start with a good cookbook.<\/strong> A <a data-tiv-aff=\"amazon\" href=\"https:\/\/www.amazon.de\/s?k=vegan+cookbook+beginners&amp;tag=tiv0f-21&amp;utm_source=thisisvegan&amp;utm_medium=affiliate&amp;utm_campaign=veganuary-survey-35-percent-still-vegan-six-months-later\" target=\"_blank\" rel=\"sponsored nofollow noopener\">vegan cookbook for beginners<\/a> helps through the first weeks when everything is new.<\/li>\n<li><strong>Bring someone along.<\/strong> According to the survey, almost every second person who stayed vegan inspired another to try. It\u2019s easier together.<\/li>\n<li><strong>Mind your nutrients.<\/strong> Vitamin B12 is always part of a vegan diet, for example as <a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=31617&amp;awinaffid=582755&amp;ued=https%3A%2F%2Fwww.nutri-plus.de%2Fvitamin-b12-lutschtabletten%2Fx000zv5pu7\" target=\"_blank\" rel=\"sponsored nofollow noopener\">B12 lozenges from nutri+<\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"tiv-faq\" style=\"color:#0a4a4a\">Frequently asked questions<span style=\"color:#29a579\">.<\/span><\/h2>\n<h3 style=\"color:#106050\">How many people stay vegan after Veganuary?<\/h3>\n<p>According to Veganuary\u2019s 2026 survey, 35% of respondents who weren\u2019t vegan before are fully vegan six months later. The survey isn\u2019t representative, though, as only 0.5% of those contacted responded.<\/p>\n<h3 style=\"color:#106050\">How many people take part in Veganuary?<\/h3>\n<p>Based on YouGov surveys, Veganuary estimates that more than 30 million people worldwide tried a plant-based diet in January 2026.<\/p>\n<h3 style=\"color:#106050\">Can you do Veganuary outside January?<\/h3>\n<p>Yes. According to Veganuary, the free 31-day email series can be started at any time of year.<\/p>\n<h3 style=\"color:#106050\">Who is behind Veganuary?<\/h3>\n<p>A non-profit organisation founded in 2014 in Yorkshire, England, which now runs campaigns in several countries, including Germany.<\/p>\n<div style=\"background:#f8decd;border-radius:14px;border-left:4px solid #e59875;padding:22px 26px;margin:36px 0;color:#0a4a4a;font-size:.95em;line-height:1.7\">\n<p style=\"margin:0 0 8px 0;font-weight:700\">Sources <span style=\"color:#29a579\">&#9679;<\/span><\/p>\n<p style=\"margin:0\">Veganuary: <a href=\"https:\/\/veganuary.com\/wp-content\/uploads\/2026\/10\/Veganuary-26_Teilnehmenden-Umfrage_6-Monate-spaeter.pdf\" target=\"_blank\" rel=\"noopener\">The official survey, six months later<\/a> (October 2026, in German), press release by Veganuary Germany of 27 October 2026. Photos: Julia M Cameron and Alesia Kozik \/ Pexels. This article contains affiliate links. If you buy something through them, we earn a small commission at no extra cost to you.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Six months after a vegan January, 35 percent of respondents are still vegan and 82 percent have at least halved animal products. What the numbers do and don\u2019t show.<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/this-is-vegan.com\/en\/veganuary-survey-six-months-later\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":47230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_bctitle":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"Veganuary survey: how many stay vegan after six months?","_yoast_wpseo_opengraph-description":"35% still vegan, 82% eat at least half as many animal products: Veganuary\u2019s six-month survey, put into context.","_yoast_wpseo_opengraph-image":"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2026\/10\/veganes-essen-teilen-tisch.jpg","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"Veganuary survey: how many stay vegan after six months?","_yoast_wpseo_twitter-description":"35% still vegan, 82% eat at least half as many animal products: Veganuary\u2019s six-month survey, put into context.","_yoast_wpseo_twitter-image":"https:\/\/this-is-vegan.com\/wp-content\/uploads\/2026\/10\/veganes-essen-teilen-tisch.jpg","_yoast_wpseo_twitter-image-id":0,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_outro_podcast_url":"","_yoast_wpseo_primary_category":null,"_tiv_factcheck_by":"","_tiv_factcheck_date":"","footnotes":""},"categories":[5597,3880],"tags":[],"ernaehrungsform":[],"schwierigkeit":[],"schaerfe":[],"class_list":["post-47235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-vegan-good-news-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veganuary survey: how many stay vegan after six months?<\/title>\n<meta name=\"description\" content=\"35% still vegan, 82% eat at least half as many animal 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Neben Rezepten, News und Interviews, gibt es hier den Plantbased Podcast mit Inspiration rund um Tierschutz, vegane Ern\u00e4hrung und Umweltschutz zu finden.\",\"email\":\"info@this-is-vegan.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"diversityStaffingReport\":\"https:\\\/\\\/this-is-vegan.com\\\/team\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/en\\\/#\\\/schema\\\/person\\\/7e67d44aaffc027dcbfd51485bde4cf4\",\"name\":\"Yannick Haldenwanger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/this-is-vegan.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Yannick-Haldenwanger-Plantbased-Podcast-Vegan-150x150.jpg\",\"url\":\"https:\\\/\\\/this-is-vegan.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Yannick-Haldenwanger-Plantbased-Podcast-Vegan-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/this-is-vegan.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Yannick-Haldenwanger-Plantbased-Podcast-Vegan-150x150.jpg\",\"caption\":\"Yannick Haldenwanger\"},\"description\":\"Hi, ich bin Yannick. 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