Journalism without a paywall does not come free.
Why this magazine runs on its readers, what your contribution actually makes possible, and what we dream about. A letter from Yannick.
Hey,
good to have you here. You probably just read one of our articles. Maybe a product test, an investigation into a court case or a city guide. Whatever it was: it was free, instantly readable, and the most intrusive thing that jumped at you while scrolling was probably a recipe photo.
That is a deliberate choice. I want good information about animal welfare, nutrition and sustainability to be open to everyone, including the people who have little left at the end of the month.
But let me be honest with you: this choice costs money. For our piece on a slaughterhouse verdict I read a 72-page court ruling, a full day of work. For our product tests we buy everything ourselves, in the store, with our own money and our own opinion. Behind more than 370 articles sit years of work, hosting bills, photo licenses and a considerable amount of coffee.
This is where you come in. If one in every hundred people who read TIV left us the price of a cappuccino, this magazine would be funded for good. That makes you a co-publisher of this magazine. Sounds grand, but it describes rather precisely what technically happens.
And if it is just not possible for you right now: totally fine. Keep reading, share our articles, tell someone about us. That carries us too.
Thank you.
Yannick.
What has already come out of this
And it does not stop at writing. With contributions from the community and from partners, we have rolled up our sleeves in very tangible ways. Here is where it went:
As of June 2026. Every new article makes this list a little longer.
What a single contribution does
Four examples from our actual cost sheet.
a cappuccino. Keeps servers and tech running for a day.
one photo license. Professional photos for a whole article.
one trip. A train ticket to a sanctuary, a court hearing or a festival.
a full reporting day. Travel, a night's stay and a whole day on the ground, from sanctuary to courtroom.
Pick your amount and join the movement, for the animals, for the cause, for independent animal-welfare journalism. Payment is secure via credit card, Apple Pay or SEPA direct debit, encrypted through Stripe.
“One-time contributions make our day. Monthly ones carry us.”
Honestly: every single one-time contribution sets off a small cheer around here. But they come in waves. A viral article brings one good month, then two quiet ones. Our bills follow a different rhythm: hosting, photo licenses and fees are due every month, punctually and entirely unimpressed by algorithms.
Monthly contributions turn that up and down into a foundation we can plan on. Just 100 people at 5 € a month cover our entire tech infrastructure. 300 people additionally fund an on-the-ground report every single week. The math is simple, and you can make it work right now.
So if you are torn: when it is 30 € once versus 3 € a month, take the 3 €. Sounds smaller, carries further.
Our big dream
Weeks-long on-the-ground investigations. As a documentary on YouTube, as a longread in the magazine.
Truly big stories need time on the ground: weeks instead of hours, a small team, camera, editing. We want to go where it hurts and where hope grows: into the barns, in front of the courts, onto the sanctuaries. And we want to tell it freely and openly, for everyone, on YouTube and here in the magazine.
is what a single production like that costs, calculated quickly and realistically.
10 % of 10,000 €
As of June 2026, updated continuously
2,000 people at 5 € turn this into a finished documentary. You can give animal welfare and environmental stories a visibility they rarely get anywhere.
What your money concretely works on
Research depth. Studies, legal texts, interviews, cross-checks. Reading a 72-page ruling costs a full day, and exactly those days make the difference between a headline and real context.
On-the-ground reporting. Sanctuaries, court cases, festivals, trade fairs. Travel, accommodation and time on site, so we can report what we have seen with our own eyes.
Fair pay. Freelance writers, photographers and designers get paid properly. That matters more to us than growth at any cost.
Tech & licenses. Hosting, photo licenses, research and SEO tools. Invisible in the background, very visible on the invoice.
Quick answers
Do I get a donation receipt for tax purposes?
No, and we would rather tell you upfront: TIV is an independent magazine, not a registered charity. Your contribution supports the newsroom. If you need a receipt for the tax office, registered animal-welfare charities are the right place, and they deserve every bit of support too.
Can I give monthly and cancel again?
Right now every contribution runs as a one-time donation, which means no account and done in seconds. Recurring contributions directly through the site are in the works. Until then: just come back whenever you feel like it.
And if I cannot give anything?
Then simply keep reading. TIV stays open for everyone, that is the whole point. Sharing, linking and recommending helps us too.
Secure via Stripe · credit card, Apple Pay & SEPA · transparently funded





