Advertise With This Is Vegan: Europe's Plant-Based Market

Your gateway to Europe’s biggest plant-based market

Germany is where plant-based goes mainstream first. Roughly 42 million Germans identify as flexitarian, nearly half plan to cut their meat consumption further, and German supermarkets have repeatedly led the world in vegan product launches. If your brand wants a foothold in Europe, this is the market to win, and we are the magazine its vegan community actually reads.

This Is Vegan is an independent plant-based lifestyle magazine, published in German and English. Honest product tests with our own testing protocol, recipes, industry news, animal welfare journalism and one of the most-listened plant-based podcasts in the German-speaking world.

Our reach

Close to 100,000 followers across our three Instagram channels
Up to 120,000 listeners for our PLANTBASED podcast
380+ published articles, plus a growing English edition for international readers
An engaged, purchase-ready community that trusts our recommendations because we test honestly, and say so when something is not good

PLANTBASED podcast billboard in front of the Hamburg wholesale meat market during OMR festival — Our podcast billboard, placed right in front of Hamburg’s wholesale meat market during OMR, Germany’s biggest marketing festival.

Brands that already trust us

From startups to household names: we have run campaigns, tests and content productions with brands across the whole plant-based space.

A selection of the brands we have already worked with.

Collage of newspaper articles featuring This Is Vegan — Our work regularly makes it into the press.

What we offer international brands

Advertorials in English and German: your brand embedded in genuine editorial storytelling, clearly labeled, never generic.
Honest product reviews: we test your product hands-on under our published testing protocol. Our audience knows we do not sell perfect scores, which is exactly why a good review from us carries weight.
Host-read podcast ads: personal recommendations inside PLANTBASED, spoken by the host our listeners have trusted for years.
Display campaigns: brand-safe banner placements across the magazine, targeted by topic (food, fitness, sustainability, lifestyle).
Social media placements and giveaways: Instagram, TikTok and more, aimed at a trend-aware Gen Z and millennial community.
UGC and content production: food photography, videography and creator content produced by our network, with full buy-out options so you can use the assets anywhere, from your web shop to out-of-home.
Market-entry storytelling: launching in Germany or the EU? We translate your brand story for the German vegan audience, culturally, not just literally.

Food photographers styling and shooting a slice of vegan cake in a studio — Food photography from our creator network: styled, shot and delivered ready to use.

Two content creators preparing vegan ingredients for a food photography shoot in a studio — From product shots to full campaign content, produced by people who live plant-based themselves.

Why work with us

Because our credibility is the product. Every cooperation is clearly labeled, every test stays independent, and we turn down partnerships that do not fit a plant-based magazine. That is precisely what makes the ones we do accept effective: our readers listen when we speak about brands, because we have never given them a reason not to.

You get one partner for the whole campaign: strategy, editorial, production, distribution and reporting, in English, on US-friendly time zones.

This Is Vegan founder on stage in conversation at a vegan conference — On stage at OMR: we know the plant-based industry from the inside.

Audience listening to a talk at the VeggieWorld fair in Hamburg — Talks, fairs, podcast recordings: we are where the plant-based community meets.

Let’s talk

Tell us about your brand and your goals for the European market, and we will come back with concrete formats, reach data and pricing, usually within 48 hours.