Junge Frau mit veganer Gesichtscreme, die ihre Haut pflegt und strahlen lässt.
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What do you do with coffee grounds? Like most, it probably ends up in the trash.
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Re:Love has here an absolutely new, sustainable approach: From coffee grounds makes the young cosmetic brand from Berlin high-quality vegan cosmetics and gives you and your body new energy and a moment of conscious enjoyment. The anti-inflammatory and activating ingredients of enriched coffee grounds provide a radiant, firm and richly nourished skin. All natural according to the Clean Beauty trend and gentle – for you and the environment.
Natural cosmetics without animal testing, sustainable and vegan – that probably describes the vegan cosmetics brand re:love by Elnura Ashimova best. In addition to a sustainable recipe in organic quality , it also relies on sustainable packaging. In the interview, she tells us her very personal story behind her vegan cosmeceutical line and reveals why coffee can be good for our skin .
Sit back, grab a coffee, and read the short interview.
"As a beauty brand with a conscience, we give new life to the actual waste product of coffee grounds, transforming them into highly effective, vegan skincare products. Thus, we want to enable our customers to consume without a guilty conscience."
How did you come up with the idea of creating vegan skincare from coffee grounds?
Elnura Ashimova: It was just too bad to throw away the good coffee grounds. In addition, I started a few years ago to deal with natural cosmetics, because I suddenly got a bad acne.
First, I stirred the scrubs from leftover coffee grounds for myself and my girlfriends, who quickly gave me lots of positive feedback.
2 years ago I decided to turn this raw material that many people have almost every morning, the coffee grounds into a vegan skin care.
What makes vegan skin creams so special?
Elnura Ashimova: As a beauty brand with a conscience, we give the actual waste product coffee grounds a new life and transform them into highly effective, vegan skin care products. Thus, we want to enable our customers to consume without a guilty conscience.
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Our products have an anti-inflammatory effect, are high in antioxidants and vitamin E. They protect the skin from premature aging, intensively care for and nourish the skin. In our products you will not find synthetic colors, fragrances and preservatives, mineral oils, silicone oils and microplastics. In addition, the coffee oil we use in our vegan facial oil is high in tocopherol, also known as vitamin E, and provides the natural preservative.
How sustainable are the products from re:love Cosmetics?
Elnura Ashimova: It is important to us that we ensure the positive effect in circular value creation. We produce exclusively in Germany, use as many regional and upcycled ingredients as possible (which would otherwise end up in the trash), are vegan and animal-free.
The upcycled coffee grounds in our products come exclusively from Fair Trade coffee, and all the oils in our recipes are organic.
As a founder, how do you integrate the topic of sustainability into your everyday life?
Elnura Ashimova: It's not always easy though, for example, I completely cleaned out my bathroom cabinet a few years ago. I look very carefully at which products I use, how sustainably they are produced and what ingredients they contain.
We have lived in the country for a few years and often shop at farm stores, mostly plastic free. I also love unpackaged stores and avoid using disposable products. I think Germany is the pioneer in the area of sustainability, and there are so many brands and startups that offer excellent solutions and products that I buy and use without a guilty conscience.
What is planned for the future with re:love cosmetics?
Elnura Ashimova: In any case, to new products that will complement and expand our current series. There are many other upcycled ingredients, such as oils derived from pomegranate seeds, dates, or even orange peel, that we want to use in our vegan formulations.
"We often hear that cases have increased with cancer, infertility, allergies, and we can't figure out why? I would start it with our bathrooms and look closely at what products we use every day."
What would you like to get off your chest at the end?
Elnura Ashimova: We often hear that cases with cancer, infertility, allergies have increased and we can't figure out why? I would start it with our bathrooms and look closely at what products we use on a daily basis.
Products containing synthetic chemicals are easily absorbed by the human body and can irritate the skin, penetrate the skin, disrupt the hormonal system and even cause cancer. Our mission is to inspire as many people as possible to use vegan and natural skincare products.
Elnura Ashimova (Founder of re:love Cosmetics)
More about re:love Cosmetics:
You can find Re:love Cosmetics in some natural cosmetics stores and concept stores, as well as online at www.relovecosmetics.com
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Hi, I'm Yannick. From southern Germany, the Black Forest to be precise, founder of This Is Vegan since 2019 and these days based in Bali. From here I push animal-welfare projects forward and travel the world.
I've been vegetarian since I was six and vegan for more than 20 years. My approach was never to guilt-trip anyone. It's to show how easy, delicious and relaxed everyday vegan life can be, inviting people in rather than pushing them away.
That's exactly what this online magazine and the Plantbased Podcast are for: inspiring people to stand up for animals and the planet and to live vegan.
Frequently Asked
FAQ - What readers ask
How did you come up with the idea of creating vegan skincare from coffee grounds?+
Elnura Ashimova: It was just too bad to throw away the good coffee grounds. In addition, I started a few years ago to deal with natural cosmetics, because I suddenly got a bad acne.
What makes vegan skin creams so special?+
Elnura Ashimova: As a beauty brand with a conscience, we give the actual waste product coffee grounds a new life and transform them into highly effective, vegan skin care products. Thus, we want to enable our customers to consume without a guilty conscience.
How sustainable are the products from re:love Cosmetics?+
Elnura Ashimova: It is important to us that we ensure the positive effect in circular value creation. We produce exclusively in Germany, use as many regional and upcycled ingredients as possible (which would otherwise end up in the trash), are vegan and animal-free.
As a founder, how do you integrate the topic of sustainability into your everyday life?+
Elnura Ashimova: It's not always easy though, for example, I completely cleaned out my bathroom cabinet a few years ago. I look very carefully at which products I use, how sustainably they are produced and what ingredients they contain.
What is planned for the future with re:love cosmetics?+
Elnura Ashimova: In any case, to new products that will complement and expand our current series. There are many other upcycled ingredients, such as oils derived from pomegranate seeds, dates, or even orange peel, that we want to use in our vegan formulations.
What would you like to get off your chest at the end?+
Elnura Ashimova: We often hear that cases with cancer, infertility, allergies have increased and we can't figure out why? I would start it with our bathrooms and look closely at what products we use on a daily basis.
Veganism, animal welfare, climate, sustainability and wildlife, everything on our minds, lives on Plantbased, our podcast. We talk to people who have something to say and who show, through how they live, what's possible. Also a video podcast on YouTube.
Since 2019 · This Is Vegan · independent, vegan, sometimes uncomfortable
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