Politik & Wirtschaft

Serge Gnabry becomes new Beyond Meat brand ambassador

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Ein Mann trägt vegane Sportkleidung beim Training im Freien, betont Komfort und Umweltbewusstsein. Ideal für nachhaltige Sportmode.

FC Bayern star Serge Gnabry (26) is now part of the Beyond Meatfamily and wants to inspire as many people as possible to eat meat from plants more often instead of meat from animals.

Beyond Meat Inc, one of the leading manufacturers of vegan meat alternatives, now announced that Serge Gnabry is joining Beyond Meat® as brand ambassador for Germany with immediate effect. As a flexitarian, Serge Gnabry appreciates the properties of plant-based proteins and wants to bring them closer to others.

Contents31 chapters
  1. 01You’re one of the main characters in the documentary “The Game Changers,” which recently appeared on Netflix. What can viewers expect here?
  2. 02How was the shooting and which moments do you remember most?
  3. 03You have broken several records with your power. What does “power” mean to you personally?
  4. 04How did you come to eat a vegan diet?
  5. 05What were the effects on your body?
  6. 06Who is currently your biggest “game changer”?
  7. 07How do you respond to people who still think you can’t build muscle vegan?
  8. 08What are your tips for anyone who wants to start eating vegan?
  9. 09What is the most beautiful change in terms of “vegan nutrition” that you have been able to observe so far?
  10. 10Is there anything you want to get rid of at the end?
  11. 11You celebrated your 60th birthday earlier this year. Congratulations belatedly. You are still fitter and more active than many 20-year-olds. What is your secret?
  12. 12You live vegan in the meantime. How did it come about and how do you feel since then?
  13. 13How did you feel at the beginning of your transition?
  14. 14Do you have any advice for people who want to try vegan but don’t know how to start yet?
  15. 15In general, what’s the selection like in the U.S. when you want to go out to eat at restaurants?
  16. 16How has the change in diet affected your body?
  17. 17You’re on the road quite a bit. How do you manage to eat healthy, vegan food while traveling?
  18. 18What does Ralf Moeller eat on a normal day?
  19. 19Actors, such as Joaquin Phoenix insist on the film set that no clothing of animal origin is used. Do you pay attention to that, too?
  20. 20Nutrition has always been an important topic for you. Are you also actively campaigning for other people to eat better?
  21. 21How do you respond to people who don’t believe vegan diets can be healthy?
  22. 22What do you say to people who label vegan dishes as “processed foods with chemicals” out of ignorance?
  23. 23How do you react when people ask you about your diet while you’re eating?
  24. 24How has your family reacted to your change in diet?
  25. 25Where can we admire you on the big screen in the near future?
  26. 26Finally, is there anything you would like to leave our readers with?
  27. 27Want to support the work of This is Vegan?
  28. 28That's what the Beyond Meat burger patties and co!
  29. 29This is why Serge Gnabry fits Beyond Meat
  30. 30Vegan celebrities and professional athletes stand for Beyond Meat
  31. 31You want to support the work of This Is Vegan?

That's what the Beyond Meat burger patties and co!

Beyond Meat is used, among other things, as a patty in McPlant burgers from McDonald’s. The basis of a Beyond Meat burger patty is pea protein, plus rice protein, potato starch, spices, carrot powder, various oils, a stabilizer and the emulsifier sunflower lecithin. Ready is the perfect vegan burger with high protein content and meat-like taste, which is also cholesterol-free .

In addition to the popular Beyond Meat Burger Patties, there are also Beyond Meatballs, Beyond Mice and Beyond Sausages. If you want to try the delicious vegan sausage, minced meat or meatballs, you can find them at Kaufland, for example.

When it comes to sustainability, the burgers are also way ahead of the game: a Life cycle analysis by the University of Michigan found that the production of the original Beyond Burger uses 99% less water, 93% less land and nearly 50% less energy , as well as 90% fewer greenhouse gas emissions than the production of a Quarter Pounder beef burger (equivalent to 113 g).

Vegane Beyond Wurst auf Kartoffelpüree mit Salat, ideal für pflanzliche Ernährung.

"I need to be able to rely on my physical fitness, so I take my nutrition very seriously!"

Serge Gnabry, as part of the German national team as well as the squad of FC Bayern Munich, is one of the most successful and well-known German footballers. In a new video recently released by the global Go Beyond® initiative, Serge talks about how he strives to always go above and beyond and why he’s a big fan of Beyond Meat.

“I have to be able to rely on my physical performance, so I take my diet very seriously,” says Serge Gnabry. “Since deciding to eat less animal protein about 3 years ago, I’ve really enjoyed eating Beyond Meat. The taste of the Beyond Burger and Beyond Bratwurst is just killer!”

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This is why Serge Gnabry fits Beyond Meat

“Serge fully embodies our Go Beyond mission as an athlete and shows that top athletes also rely on plant-based proteins,” says Bram Meijer, EMEA Marketing Director, Beyond Meat. “At Beyond Meat, we’re proud to work with athletes like Serge and inspire so many people to eat more plant-based proteins instead of animal-based ones.”

Vegan celebrities and professional athletes stand for Beyond Meat

As one of Beyond Meat’s first European brand ambassadors, Serge Gnabry joins a group of globally recognized professional athletes including Romelu Lukaku, Lewis Hamilton, Nick Kyrgios, Chris Paul, Kyrie Irving and Lindsey Vonn as well as some other celebrities, such as Snoop Dogg and Kevin Hart, to also support the plant-based protein diet initiative.

A good step for a sustainable, vegan future! We hope to see more support from the celebrity scene for Beyond Meat!

For more info on Beyond Meat, click here:

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