Is Kat Von D Still Vegan? Nobody Actually Knows, and That’s the Story

Most “is X vegan” questions have an answer. This one has a mystery, which is exactly why people keep searching it. For over a decade Kat Von D was one of the most recognizable vegans in beauty, an outspoken activist with a fully vegan makeup empire. Then, quietly, the vegan signals disappeared from her social media, the activism stopped, and she never said a word about why.

So, is Kat Von D still vegan? The honest answer, and we’re not going to pretend otherwise, is that nobody outside her kitchen actually knows.

The vegan she used to be

There’s no doubt about the past. Kat Von D went vegan around 2011 after watching Forks Over Knives, having been vegetarian for years. And she meant it. She reformulated her entire makeup line to be 100% vegan in 2016, launched a vegan shoe line, received Farm Sanctuary’s Compassion in Action Award, and worked on the animal-rights documentary Dominion. Her words at the time, via Mercy For Animals: “To me, veganism is consciousness.”

For over ten years, she was as loud a vegan as the beauty world had.

Then the signals went quiet

Around 2022, fans started noticing things. The “V” for vegan disappeared from her Instagram bio. The fundraisers and vegan advocacy posts stopped. It coincided with a sweeping personal reinvention: she moved from Los Angeles to small-town Indiana, publicly renounced witchcraft, and converted to Christianity, formally joining the Eastern Orthodox Church around 2025.

That’s a person overhauling their entire identity, and veganism appears to have quietly fallen out of the public part of it. But, and this matters, correlation isn’t confirmation. The only “she eats meat now” claim traces to an anonymous secondhand comment online. She has never addressed it. Her Wikipedia biography still describes her as vegan.

So we’re left with the honest version: publicly vegan for over a decade, now silent, with unverified rumors and no statement either way.

The brand is not the person

One trap to avoid: her old makeup brand. She sold it to Kendo (an LVMH company) in January 2020. It was called KVD Vegan Beauty, then rebranded to KVD Beauty in 2021, and the products remain vegan and cruelty-free. But that reflects the current owners’ decision, not Kat Von D’s personal diet. She has no ownership and no say. A vegan lipstick with her initials tells you nothing about what she had for dinner.

The timeline, tap to expand

Fact or fiction?

Quiz: how well do you know the Kat Von D mystery?

Is Kat Von D still vegan in 2026?

Unknown, and we’d rather tell you that than guess. She was a committed, decade-long vegan who has gone silent on the subject during a period of total personal reinvention. The rumors that she’s stopped are unverified; her own confirmation, either way, doesn’t exist. If she ever addresses it, we’ll update this. Until then, the only honest verdict is: nobody knows but Kat.

More vegan celebrity checks:

• Is Miley Cyrus vegan? One who clearly left
• Is Alicia Silverstone vegan? One who clearly stayed
• Is Leonardo DiCaprio vegan? Another honest “it’s complicated”

Photo: Mariano Vivanco, CC BY-SA 3.0, via Wikimedia Commons